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商品編號： INS451 出版日期： 2006/03/01 作者姓名： Jonathan, Story;Noshua, Watson 商品類別： Other 商品規格： 25p 再版日期： 2014/06/23 地域： Asia 產業： Textiles 個案年度： -
商品敘述：
MAS Holdings is a family-owned manufacturer of women''s apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.
涵蓋領域：
Family businesses;Emerging markets;Social responsibility;Branding;Value chains;Strategy
相關資料：
Case Teaching Note, (INS452), 13p, by Story Jonathan, Watson Noshua
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